What Local Consumers Really Want From a Loyalty Program

To dig into what consumers expect in the loyalty programs they use most frequency today, we checked in with executives at a few of the most well-known loyalty platforms. Here’s what they said consumers are looking for in loyalty programs right now.

6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

Consumers are expected to spend $630.5 billion this holiday shopping season. Local merchants are fighting tooth and nail to take back a larger share of that revenue from their ecommerce competitors. Here’s what industry leaders said about the types of incentives that work best for encouraging shoppers to make holiday purchases at local retail businesses instead of big-box stores or ecommerce sites.

8 Ways to Collect More Customer Email Addresses

The desire to add more subscribers to email marketing lists is nearly universal, and the average merchant hopes to increase his or her email list by 28% this year. Here are eight strategies that businesses should consider for collecting more customer email addresses…

8 Ways Hyperlocals Can Nurture Existing Customer Relationships

The question that many hyperlocal vendors struggle with is how to keep their current customers satisfied without slashing prices or devoting too many resources to a single client. Here are eight strategies from hyperlocal experts, with specific advice on how to grow and nurture existing customer relationships.

10 Strategies for Choosing the Right Loyalty Incentives

Although there are no right and wrong answers when it comes to structuring rewards in a loyalty program, there are some overarching guidelines that merchants should follow to ensure their programs remain profitable. Here are 10 tips from experts in the space on how merchants can ensure they aren’t giving away too much (or too little) in their loyalty programs…

5 Scheduling Platforms With Rewards Program Integration

By integrating existing scheduling platforms and with newer rewards programs, businesses can use the information they already have at their fingertips to increase customer loyalty, decrease client drop-off rates, and promote continued engagement at their establishments. Here are five integrated scheduling platforms and loyalty programs that small businesses can try…

8 Strategies for Promoting Small Business Loyalty Programs

While big businesses have long managed customer loyalty programs with ease, the same can’t always be said for their small business counterparts. To find out how small business owners should launch their loyalty programs and encourage continued engagement, we spoke to eight experts in the field and asked what merchants need to do to get their programs off the ground…

Case Study: Yoga Chain Ups Revenue With Perkville Loyalty Program

At Charm City Yoga, a chain of six yoga studios in the Baltimore area, co-owner Chris Blades says he brings in $2,000 extra each month because of his loyalty program, which rewards frequent customers and sends automated reminders to clients who haven’t come back after 30 or 60 days…