Offerpop | Street Fight

Case Study: Mountain Shop Finds Balance Between Paid and Unpaid Promotions

Stephanie Miles

Case Study: Mountain Shop Finds Balance Between Paid and Unpaid Promotions

Soon after taking over control of the 34-year-old mountain shop Alpenglow Sports, in Tahoe City, California, Brendan Madigan got to work crafting a strategic marketing plan that included both online and offline initiatives and relied heavily on social media for generating awareness among customers in his target demographics…

5 Tools to Track Conversions from Social Media to In-Store Traffic

Stephanie Miles

5 Tools to Track Conversions from Social Media to In-Store Traffic

The vast majority of SMBs have no idea whether the “fans” and “likes” they’ve generated via social media are actually translating into real-world sales. A number of hyperlocal vendors are stepping in to help solve this mystery. These companies have created digital platforms with tools that help business owners track the number of online fans they’ve managed to convert into actual customers. Here are five of those platforms…

Case Study: Local Deals Site Increases Subscribers With Offerpop Promotions

Stephanie Miles

Case Study: Local Deals Site Increases Subscribers With Offerpop Promotions

When Matt Toomey set out to launch a daily deals site in California’s Bay Area in September 2011, he knew he’d be challenged with competing against industry giants like Groupon and LivingSocial. What Toomey has learned in the 20 months since his company’s launch is that it takes more than just a great idea and close relationships with local businesses to make a deal site profitable — it also takes subscribers…