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Street Fight Daily: Samsung’s ‘Passbook’ App, PayPal Co-Founder’s Payments Play

The Editors

Street Fight Daily: Samsung’s ‘Passbook’ App, PayPal Co-Founder’s Payments Play

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Samsung Takes a Page from Apple’s Passbook With New Wallet App (Verge)… PayPal Co-Founder Levchin Launches New Payments Startup, Affirm (AllThingsD)… Apple Patents Situational Awareness And Location Information Sharing For Mobile Devices (TechCrunch)…

Can Businesses Use Hyperlocal to Leverage Customers’ Politics?

David Shim

Can Businesses Use Hyperlocal to Leverage Customers’ Politics?

There has been significant coverage about the differences in Democrats and Republicans, but to date there hasn’t been any analysis on real world activities associated with political affiliation. From grocery stores to restaurants, from retailers to gas stations, voting Democrat or Republican plays a part in which establishments we step foot in and which ones we don’t…

2012 Election Points to Hyperlocal Future in Politics

Alex Salkever

2012 Election Points to Hyperlocal Future in Politics

Election coverage at the local level is going to grow in importance., Here’s why: The shift from air attack to the tech-enabled ground game means that, in all likelihood, the era of declining voter turnouts are over, in my opinion. With growing turnouts come a more broadly-engaged electorate not just on political matters but on local politics that constitute the true bread-and-butter issues for many towns and small cities…

Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting

Steven Jacobs

Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting

Using hyperlocal-targeted mobile signup ads — interactive in-app ads that allow users to submit basic contact information — marketers are paying on average $0.85 -$1.00 per user signup across all swing states, and $1.33-$1.45 across key battleground states like Wisconsin, Iowa, Indiana, Colorado, Missouri, Michigan, Ohio and Florida, according to a study released yesterday by mobile ad platform Pontiflex.

U.S. Legalizes Startup Crowdfunding — What It Means for Hyperlocals

Brian Dengler

U.S. Legalizes Startup Crowdfunding — What It Means for Hyperlocals

What does the JOBS Act mean for hyperlocals? They will no longer have to depend solely on private or angel investors — they can raise up to $1 million per year from small investments online and through social media. People in the community who believe they have a vested interest in their hyperlocal businesses can contribute by making small investments…