Case Study: Philadelphia Museum Uses Foursquare to Increase Awareness
by Stephanie Miles
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Spreading the word about summertime events can be difficult for a museum located in the middle of a university district. That’s one reason Philadelphia’s Penn Museum got creative when it came to advertising its music series this year. The museum’s community manager, Josh Lawrence, has started using tools like Foursquare and LivingSocial to promote events that […]
FundsOn: Deals Site’s Charitable Twist – Getting by Giving Back
Charu Chundury was once an entrepreneur focused on software to help manage local youth sports. But these days, he sees an opportunity to tweak the model for charitable giving with an “effort-free” hyperlocal product aimed at the $290 billion a year consumers spend — all the while benefitting small businesses and consumers. How so? With a new company called FundsOn.