Adthena Giving Culture the Credit It Deserves

“It’s really important that [staff] understand how their work contributes to the company objective, rather than just being busy and doing things and not knowing whether it has an impact on the company goals and outcomes,” says the company’s CEO, Ian O’Rourke .

Do Hipsters Do Hyperlocal?: Bedford + Bowery Editor on Communities and Culture

NYU’s hyperlocal East Village blog is growing up and adding a few new ‘hoods. The Local, which had covered New York’s East Village and the Lower East Side, has become Bedford + Bowery, a site that now also covers the Brooklyn neighborhoods of Williamsburg, Greenpoint, and Bushwick. So what makes these neighborhoods — hipster havens of the highest order — a fertile proving ground for hyperlocal? We spoke with Daniel Maurer, the NYU professor who oversees the venture to talk a bit about how the project has evolved…

Hyperlocals Dig In as Sandy Bears Down on East Coast Communities

From Cape May, N.J., up the Atlantic Coast to New England, hyperlocal news sites put on their slickers and boots to prepare for “perfect storm” Sandy. We asked a few publishers what they have been doing today as they gear for more intense news around Sandy as the storm soon makes landfall along the eastern seaboard.

Street Fight Daily: NYC Digital Toolkit for SMBs, Groupon Senior Exec Out

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

New York City Launches Digital Toolkit for Small Businesses (Mashable)…

Groupon Senior Sales Executive Leaving (Reuters)…

Mobile Traffic Tops Desktop for Major Deals Sites (MediaPost)…