Location Data Says Krispy Kreme’s Times Square Plan May Be Half-Baked

As someone who studies human mobility in New York routinely, I am compelled to question the pandemic-era business logic behind this aggressive expansion. The world will go back to normal or something like it one day, but, by using our human mobility data sets and assuming a continuation of current trends, we can see there is little evidence that these new Krispy Kreme locations will draw enough foot traffic in the coming months and quarters to survive, let alone thrive. 

Street Culture: mParticle CEO on Appreciating People and the Founder’s Journey

“We want people who have historically been lucky. People who have demonstrated the ability to go out and create their own luck,” CEO Michael Katz says. “People who are curious, who engage and ask questions and generally listen, [who are] not just waiting for a pause in the conversation. “

Instagram Collaboration Is Making Social Media Work for Small Businesses

“All social media is a funnel,” says Chris Warren, owner of Marjory Warren Boutique in New York City. “You’re trying to get someone to buy something.” Warren connected with other local shops via Townsquared, hyperlocal networking platform for small businesses, and joined a sort of “Instagram collective” with other store owners.

Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

Every month, one half of the company’s employees travel to visit the other half of the employees — the engineering team is located in Oslo, Norway and the commercial team is in New York City — as a culture-building activity, giving employees a chance to connect while in the same time zone.

Street Culture: Booker CEO on Interviewing for Fit and Creating Company Values

“When I interview, I’m interviewing for fit. Skills and competency and willingness to learn, those all come after fit,” McCarter said.

Street Fight Daily: New York’s Ad Network, Adobe Bets on Location

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyAds Will Fund New York City’s Plan For World’s Fastest Municipal Wi-Fi Network (AdAge)… Adobe All-In with Location-Based Marketing (CIO Today)… Restaurant Discovery Service Zomato Raises Further $60M (TechCrunch)…

Street Fight Daily: NYC Gets Local Discovery, Tiger Takes Stake in Groupon

A roundup of today’s big stories in hyperlocal content, commerce, and technology.New York City Replaces 250 Public Pay Phones with iPad-like Screens (GigaOm)… The World’s Hottest Hedge Fund Manager Thinks Groupon Stock Is A Good Deal (Forbes)… Basing Hotel Choice on Web Reviews May Be Bad Move (LA Times)…