LBMA Vidcast: PayPal to Acquire Honey; Apple Teams with PlayNetwork

On this week’s Location-Based Marketing Association podcast: Mobivity launching omnichannel offer platform with Subway, Apple teaming with PlayNetwork for retail music, PayPal to acquire Honey for $4B, Tesco‚Äôs One Stop launches AR game, JCPenney opening new store with barbershop and styling, and CVS + Weather Channel team-up on AI flu predictions.

6 Platforms Merchants Can Use for Real-Time Customer Interaction

New customer interaction solutions are using mobile and location technology for enhanced customer experiences. In many cases, these hyperlocal tools give business owners a way to interact with customers in real-time and resolve problems before complaints start showing up online. Here are six of them…

7 Mobile Tools for Customer Communication

When it comes to customer service, convenience is everything. Businesses that expect customers to reach out with questions in person or via telephone are taking the wrong approach. Here are seven tools that local merchants can use to communicate with customers and answer questions about product availability, hours of operation, location, and other basic support information…