Street Fight Daily: Mobile Wallets Can Guide Search’s ‘Next Moment,’ BuzzFeed Wants to Go Local
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, GPS and Beacons: How to Dominate the ‘Next Moment’ of Local Search (Search Engine Land)… BuzzFeed Is Planning to Enter the Local News Game in the U.K. (Nieman Lab)… Grubhub, DoorDash, and Caviar Hit with Worker-Misclassification Complaints (San Francisco Business Times)…
Street Fight Daily: LivingSocial Slips Further, Consumers Balk on Mobile Wallets
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LivingSocial Sales Slip Further (Wall Street Journal)… Few Consumers Are Buying Premise of Mobile Wallets (New York Times)… Airbnb Wants to Be a Travel Agent (Wall Street Journal)…
Mobile Payments For Deals? Slim Majority Says No in Street Fight Poll
A new Street Fight poll has found that about 43% of consumers are willing to use a mobile wallet service in exchange for receiving deals from retailers. The survey of 500 U.S. consumers finds that a shade more than 17% are very willing to pay via mobile for deals, and another 26% are somewhat willing. But 11% are unlikely to pay with a smartphone, 24% say they’re uninterested, and another 22% don’t know what a mobile wallet is…
Street Fight Daily: Foursquare Eyes Funding, SEC Presses Groupon
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Looks Into A Fourth Round At An Over $700M Valuation, Investors Skeptical (TechCrunch)… SEC Asked Groupon for Financial Disclosures (The Wall Street Journal)… Yelp’s Flaws Become Apple Maps Flaws in iOS 6 (GigaOm)…
No Longer Alternative: The Rapidly Approaching Future of Local Payment Methods
In Asia, consumers typically prefer mobile e-wallets. Various bank transfer methods are popular across Europe. And in Latin America, many consumers rely on cash to pay for online shopping. These local payment methods (or LPMs) have been previously referred to by the industry as alternative payment methods (APMs), but the reality is that they are — globally speaking — no longer the alternative. These LPMs facilitate the needs of different geographies, cultures, and domestic economies across the globe.
Yet despite the fact that most consumers across the globe rely on LPMs, we’re still seeing a lack of adoption of these payment methods by online merchants in the US and UK. But, as we dive further into the digital age, it is a matter of when, not if, the trend will need to shift. Let’s explore the unique factors driving consumer behavior, payment preferences, and how merchants can best position themselves for the future of commerce.