7 Indoor Mapping Platforms for Retailers

More than half of shoppers (57%) have used a retailer’s mobile app while in-store. In order for their apps to provide the greatest amount of value, retailers need to tap in to location features, including indoor mapping. When Street Fight first wrote about indoor mapping tools back in 2013, the technology was still relatively young. Now, the market has had time to mature and retailers looking at integrating indoor mapping technology into their mobile apps have an even wider array of vendors to choose from.

Here are seven companies with indoor mapping solutions for retailers.

6 Indoor Navigation Platforms for Retailers

Nearly three-quarters of consumers with smartphones say they would rather use their mobile devices inside a store than ask an associate for help. Here are six platforms that merchants of all sizes can use to help customers find products on store shelves and perhaps complete more transactions…

Street Fight Daily: Yahoo Taps DudaMobile, Groupon Tests Search

A roundup of today’s big stories in hyperlocal content, commerce, and technology.DudaMobile Announces SMB Mobile Sites Deal with Yahoo (Screenwerk)… Groupon Testing A Deal Search Feature In Chicago And New York (TechCrunch)… Hyperlocal Hotbed Thrives in New Jersey (NetNewsCheck)…