MediaMath | Street Fight

Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve

David Hirschman

Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve

Factual has been working over the past year to build out location data partnerships with a variety of agencies and brands. We recently caught up with Rob Jonas, the company’s SVP of revenue, to talk about where Factual sees local heading and why the location data space isn’t as crowded as general adtech.