How Brands Can Find the ‘Advertisable Moments’ They’re Missing

Advertisable moments exist in a range of digital and physical contexts beyond TV sets and even beyond desktop browsers — and if a brand wants to capitalize on all available moments (especially those proverbial micro-moments) it has to look for ad opportunities in unexpected places.

Street Fight Daily: Labor Ruling Threatens Uber’s Contractor Model, Geofeedia Used to Monitor Protests

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Drivers Ruled Eligible for Jobless Payments in New York State… Geofeedia is Just the Tip of the Iceberg: The Era of Social Surveillance… BuzzFeed’s Head of Commerce Talks About Shop, Part of Media Company’s E-Commerce Efforts…

Street Fight Daily: MaxPoint’s Shaky IPO, Square Eyes Small Business

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyAd Tech’s Rough Ride on Wall Street Continues With Latest IPO (AdAge)… The Payment Start-Up Square Expands Its Reach Into Small Businesses (New York Times)… Eddy Cue: Here’s how Apple Pay works on an Apple Watch (CNet)…

Giving National Campaigns a Local Edge

By developing a highly-customized local digital advertising strategy that complements existing campaigns, retailers and brands can consistently and effectively drive sales that help to increase revenue and create a more personal relationship with customers…