Shift to Mobile and Eurozone Growth Fuel Search Spend on Global Scale
Global search spend increased by 11% YOY, according to digital marketing provider Marin Software’s Q1 2018 Digital Benchmark Report.
The study found that the increase in search ad spend has been spurred by higher cost-per-click rates, driven by mobile spending.
Street Fight Daily: Mobile Search Explodes, Facebook Ends the Free Ride
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In 2013 Mobile Search Exploded but the Dollars Haven’t Followed Suit (Yet) (Pando)… Facebook Is Ending the Free Ride (ValleyWag)… Foursquare CEO: Google and Yelp are ‘Incredibly Broken’ (VentureBeat)…