Although 73% of decision-makers believe digital capabilities in physical locations—such as QR codes, self-checkout, and contactless payments—are more important now than before the pandemic, seven in 10 rated their organization’s ability to provide seamless customer journeys across digital and physical touchpoints as “average,” “fair,” or “poor.”
Online grocery sales reached nearly $98 billion in the U.S. last year. Restaurants and home essentials sellers also saw incredible growth. While demand for the local delivery of goods purchased online continues to skyrocket, a new report finds that persistent delivery disruptions in the last mile threaten to impact customer retention and blunt long-term industry growth.
One of the many things the pandemic has demonstrated is the elasticity of consumers – they’ll continue to consume and ‘snap back’ to their preferred methods, albeit with some new expectations. This is what businesses need to know about the elastic consumer and how they can shift practices to best serve their customers in 2022.
J. Walker Smith, Chief Knowledge Officer, North America, at the data analytics and brand consulting company Kantar, checked in with Street Fight to share original research on customer attitudes toward inflation and discuss how marketers can shift practices to best address this challenge.
Street Fight’s core focus is localized commerce and marketing: how brick-and-mortar businesses use technology to connect with customers. This month, we’re covering the continued impact of the pandemic on that space. To that end, three martech and retail tech leaders from VDX.tv, CatapultX, and VAI expound on the pandemic and local commerce in this expert roundup.
Rising inflation rates and supply chain shortages are causing more consumers to hold off on making big purchases in 2022 — and that’s giving retailers reason for concern.
What might the future bring with ads and sponsorships within the event industry? Plenty more innovation, whether the events are in person or hybrid. Maybe we’ll see a 10-second advertisement prior to a session starting — or a quick ad in between sessions.
Data and AI enabled the digitization of advertising a decade ago. Now, those same forces that drove innovation and transformation in advertising are changing the dynamics between restaurants and delivery service partners. DSPs are becoming more than a lifeline. They’re helping fundamentally change how restaurants and the industry operate while also helping to create the omnichannel restaurant business of the future.
With businesses closing temporarily due to government mandate, or changing their offerings or hours significantly in response to the pandemic, consumers turned to local search too with a heightened, even sometimes critical need to access the latest information. This heightened demand has not disappeared.
Supply shortages are easing, but inflation is showing no sign of slowing down. Retailers are using AI to refine their pricing strategies.
Radio-frequency identification, or RFID, has found new life in the post-pandemic retail space. By attaching small strips of metal that can transmit radio waves with information about any product, retailers are finding that they can accelerate and automate the store checkout process. Unlike barcodes, which must be scanned individually, RFID tags can be scanned together and they hold significantly more information.
A post-pandemic future gives businesses the chance to evaluate how to best do business and what exactly consumers will value. Brick-and-mortar businesses have an incredible opportunity to redefine what the new local hybrid experience looks like.
The pandemic spurred fast change in local commerce and thousands of think pieces on that change. We watched as local delivery soared, as did use of BOPIS, curbside pickup, and contactless payments. But what local trends have persisted even as consumer concerns about Covid have waned? And which trends are decreasing in intensity or going away entirely?