Geofencing: How to Leverage Location-based Ads

Geofencing: How to Leverage Location-based Ads

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Geofencing is one of the most underutilized paid media strategies. Marketers in any vertical can use targeted location-based ads to serve personalized creative and messaging to the right audience, whether that user is on the other side of the globe or walking by the front door. What Is Geofencing? Geofencing is delivering digital ads based […]

QSR Achieves 20% Sales Increase with Location-Based Targeting

Case Study: QSR Achieves 20% Sales Increase with Location-Based Targeting

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Tracking foot traffic with location-based ads in QSR restaurants is often the first step towards increasing sales and revenue, and maximizing operational efficiencies.  According to a new case study from the adtech firm Simpli.fi and Commerce Signals, a company that connects advertisers and publishers with insights from financial institutions, a well-known quick-service restaurant chain with […]

Street Fight Daily: Aol Under Armstrong, Big Moves in Online Delivery

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.At AOL Under Tim Armstrong, the Only Constant Is Change (AdAge)… Made To Order: Big Moves In Online Food Delivery (ReadWrite)… Report: Geo-Aware, Geofenced Ads Outperform Other LoMo Targeting (Screenwerk)…