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Case Study: Rhode Island Spa Looks to Automate Repetitive Marketing Tasks

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When Alayne White first started using an online booking portal at her eponymous Rhode Island spa, her goal was to get just 10% of clients to book online. Eight years later, she’s inching closer to the 50% threshold, as nearly half of her clients are booking their appointments through desktop and mobile devices.


Case Study: Harley-Davidson Dealers Push to Grow Mobile Database

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When marketers discuss the effectiveness of email and SMS campaigns, the size of a company’s customer database can play just as significant a role in the success or failure of a given campaign. That was one of the challenges faced by Calculated Risk Motorcycle Group, a management company for six Harley-Davidson dealerships.

Case Study: Coffee Chain Tracks Service Levels with Mobile Messaging Tools

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For Philz Coffee, a “third-wave” coffee chain with a focus on drip coffee, customer service has become a differentiating factor. For more than three years, Philz has been working with hyperlocal vendor OwnerListens to collect valuable feedback from customers.

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Case Study: Washington Retailer Drives Sales with Localized Campaigns

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“Our goal is to concentrate on how we can engage better through mobile and video — quality content that people want to engage with is the measuring stick,” says Jordan Roorda. “It’s a complete change with how ‘success’ is measured, it’s like giving a thoughtful present, not a gift card.”

5 Platforms for Cross-Promotions Between Local Businesses

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In communities around the country, small business owners are considered local influencers. And rather than go it alone with their local marketing campaigns, some of these merchants are finding success by partnering with peers and implementing new cross-promotional marketing strategies.


Case Study: Bakery Takes Digital Approach to Local Marketing

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Like many local merchants, Heather Zidell has seen the number of customers finding her business through Yelp climb over the years. She decided to take the leap into paid advertising on the platform as a way to ensure that her bakery was being listed ahead of competitors.