Case Study: Portland Retailer Reaches New Customers with At-Home Try-On

EcoVibe Apparel is working with a hyperlocal startup called Dorrbell and giving local shoppers a way to try on items from the comfort of their homes. Customers go online and choose products they would like to try on, they then schedule a time for them to be dropped off.

Connecting the Local-Mobile Economy, One Step at a Time

Hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps — that’s the new string of buzzwords making the rounds at industry conferences. The market reality: It’s going to take a while for this string to play out in the connected local economy. A key reason is that even as mobile disrupts search, most marketers and merchants can’t expect to get their own app on a majority of users’ home screens.

Former Kozmo CTO: There’s Froth in the Local Delivery Market

Street Fight recently caught up with Chris Siragusa, CEO of Max Delivery — who also happens to be the former CTO of Kozmo.com, a failed food delivery startup which came to epitomize dot-com era excess. Here, Siragusa talks about what’s changed in delivery since the 2000s and why he thinks things will turn out differently this time around…