Yelp Lets Users Fact-Check Local Business Covid Safety
Despite the vaccine rollout and improving economic sentiment, a majority of consumers remain concerned about engaging with local businesses in many places across the US. Yelp is now allowing businesses to provide more information about health and safety practices to customers in hopes of fueling a quicker recovery.
Yelp Helps Local Restaurants Beat the Big Chains
Positive Yelp scores translate into real revenue boosts for local restaurants but not for chains. That’s the basic finding of a recent study by Michael Luca, a researcher at Harvard Business School. He found that a one-star differential in ratings on the popular crowd-sourced review site can bump revenues by 5% to 9% at a local restaurant. This is not entirely surprising. What is more interesting is that chain restaurants did not benefit from any significant increase in profitability or revenue corresponding to Yelp ratings…
How to Create Video Ads for Local Businesses
Want to create an engaging video ad to promote your local business? Read on to get tips on creating a video ad that will get you more clicks and conversions.