News & Analysis

5 Tools For Evaluating Which Hyperlocal Ads Work Best

by Stephanie Miles Share this  
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There are a number of tools already available for marketers looking to decide which hyperlocal ads are working best, many of which go beyond basic click-through rates and engagement rates to generate a complete picture of advertising successes and misses.

News & Analysis

Street Fight Daily: Mobile and International Feed Facebook Revenue, Mixed Reviews on AMP

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile, International Dollars Drive Facebook to Projected $33 Billion in Ad Revenue Next Year… Google AMP Gets Mixed Reviews from Publishers… To Aid Attribution, LeadsRx Launches One Tracking Pixel to Rule Them All…

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