LBS | Street Fight

Shining a Light: ByteLight Goes After ‘Holy Grail’ of Indoor LBS

Rick Robinson

Shining a Light: ByteLight Goes After ‘Holy Grail’ of Indoor LBS

Forget about the “last mile,” this Cambridge, Mass.-based company plans to close the last meter, with light-based technology to target shoppers within a a few feet. Street Fight sat down with CEO Aaron Ganick after the dust had settled on their recent funding announcement to find out whether his product could change hyperlocal commerce — or if it was just technology searching for a problem…

Poll: 50.7% of Consumers Would Trade Location Privacy for Discounts

Patrick Duprey

Poll: 50.7% of Consumers Would Trade Location Privacy for Discounts

The survey, which was conducted on behalf of Street Fight by third-party opinions website Toluna, polled 1,000 anonymous U.S. consumers who own handheld devices. 61% of the survey respondents were women. Of the total respondents, those inclined to accommodate ambient location tracking included 61% of individuals aged 18-34…

UK Location-Based App Uberlife Comes Stateside for SXSW

Isa Jones

UK Location-Based App Uberlife Comes Stateside for SXSW

Instead of letting users check-in or constantly broadcasting their location, uberlife works like a hybrid between Facebook events and Foursquare. If an uberlife user wants to meet people in their vicinity, they can create a hangout on the app and followers in the nearby area receive a notification about where that user is or is going to be…

Tagwhat: Creating Location-Based Stories

Isa Jones

Tagwhat: Creating Location-Based Stories

Foursquare gave us location-based community and merchant information and established check-in behavior among consumers. Now Tagwhat, a Colorado-based company, hopes to build on that legacy by enhancing users’ location experience with what they call a “mobile encyclopedia of where you are.”

Using LBS to Find Jobs and Workers

Asif Khan

Using LBS to Find Jobs and Workers

The unemployment rate is dropping — a little. At 8.6%, there are still a lot of people out of work. Meanwhile, employers are still hiring. If leveraged properly, location-based services can offer the extra boost that helps job seekers and employers make a connection and find the right fit.

The Legal Battle Brewing Over LBS and Privacy

Brian Dengler

The Legal Battle Brewing Over LBS and Privacy

Anxiety is rising over the use of location-based services as tools for advertising to consumers. Surveys suggest that consumers see value in LBS, but they are concerned about their privacy. This means LBS providers must walk a tightrope in providing both privacy options and value to consumers…