The History and Value of Citations, or Citations are Dead, Long Live the Citation

Mihm to Blumenthal: Setting aside the fact that the vast majority of calls you receive from non-Google directories are from salespeople, if you’re paying for an expensive citation service with analytics, compare the non-Google numbers to your GMB Insights. It’s going to be a drop in the bucket.

It’s time that every brand, regardless of size, ask itself whether going beyond Google, Facebook, and maybe Yelp is worth paying any premium. 

If a tree falls in the citation forest and no customers are there to see it, not only does it not make a sound, but Google doesn’t care that it fell.

Voice’s Impact on Local: The Knowledge Graph, SEO, Paid Search

We know voice will play a major role in Local in 2019, as voice recognition software gets more sophisticated, “near me” searches skyrocket, and marketers wise up to where the voice-local opportunity really lies in the near future: smartphones. In this article, let’s get more specific. Voice will affect the fundamentals of local search: the Knowledge Graph, SEO, and paid search, for example. Drawing from Street Fight lead analyst Mike Boland’s 2018 white paper on voice, I break down those changes below.

Google’s Path to Becoming the Transaction Layer of the Web

“Google is controlling the entire local experience—discovery, presentation, and transaction—and there’s just nowhere for agencies to add value, or make any money from that value,” David Mihm tells Mike Blumenthal in their biweekly column.