We know voice will play a major role in Local in 2019, as voice recognition software gets more sophisticated, “near me” searches skyrocket, and marketers wise up to where the voice-local opportunity really lies in the near future: smartphones. In this article, let’s get more specific. Voice will affect the fundamentals of local search: the Knowledge Graph, SEO, and paid search, for example. Drawing from Street Fight lead analyst Mike Boland’s 2018 white paper on voice, I break down those changes below.
“Google is controlling the entire local experience—discovery, presentation, and transaction—and there’s just nowhere for agencies to add value, or make any money from that value,” David Mihm tells Mike Blumenthal in their biweekly column.