Jersey Mikes | Street Fight

Case Study: Jersey Mike’s Integrates Mobile Ordering with Loyalty Program

Stephanie Miles

Case Study: Jersey Mike’s Integrates Mobile Ordering with Loyalty Program

When it comes to hyperlocal tools, the whole is often greater than the sum of its parts. That’s what Jersey Mike’s chief marketing officer Rich Hope has discovered since launching a redesigned mobile application that integrates online ordering with a customer loyalty program earlier this year. “I don’t think anybody has combined the loyalty program and online ordering yet and completely integrated the two,” Hope says…