Delivery.com CEO: Hyperlocal Marketing Helps SMBs Compete
Street Fight’s recently published white paper “The Local Merchant” put a spotlight on the motivations of small and medium-sized business owners — and the hyperlocal companies that are marketing to them. The 48-page examination of this $38 billion customer base was underwritten in part by Delivery.com. Here, Delivery.com CEO Jed Kleckner offers a first-hand look at his company’s experience interfacing with local merchants…
Local Quotables: Gary Cowan, Patrick Kitano, Clara Shih and more…
The best words about and around the hyperlocal industry. Don’t dismiss local newspapers’ brand equity with audiences, says Ron Blevins from hyperlocal agency Novus. Datasphere’s Gary Cowan notes that hyperlocal news only exists because of some great software platforms; Jed Kleckner from Delivery.com brings out the environmental benefits of hyperlocal; and the Journal Register’s John […]
The Environmental Upside of Hyperlocal E-Commerce
Operators of hyperlocal e-commerce platforms provide small businesses an online distribution channel so consumers can shop locally and reduce the carbon footprint of what they consume…