6 Platforms Merchants Can Use to Capture After-Hours Leads

More and more consumers expect the small businesses in their own communities to be open when they’re ready to book appointments or ask questions, regardless of the time of day. Here are six examples of platforms local merchants can use to increase conversion rates outside of traditional business hours.

Dealmakers: Growth Hacking with Sales Automation Technology

We tend to think of fragmentation as a major hurdle, but it means opportunities as well — to leverage content, data, and analytics to create an efficient, effective lead pipeline. Investors are turning their attention to this opportunity, pouring money into and acquiring companies that facilitate sales and marketing automation. What distinguishes the companies receiving investment dollars this year is that they uniquely embrace the concept of “growth hacking.”

Street Fight Daily: Nextdoor’s Use Case, GroSocial Acquired

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Nextdoor’s Unexpected Killer Use Case: Crime and Safety (PandoDaily)… Fresh From Its $54M Raise, Infusionsoft Acquires GroSocial, The “Buddy Media For SMBs,” To Expand Into Social Marketing (TechCrunch)… Five Hyper-Local Marketing Trends to Take the Street Fight to the Next Level (AdAge)…