News & Analysis

Street Fight Daily: Square Embraces Sales and Moves Beyond SMBs, The Staying Power of Email

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As It Grows, Square Deploys Sales Force to Acquire SMB Customers & Bigger Brands… Selling to Multi-Location Brands: Building on Omnipresent Email… Microsoft Acquires AI Company to Make Cortana and Bots Sound More Human…

News & Analysis

Report from RhythmOne Illuminates Efficacy of Influencer Marketing

by Kate Talerico Share this  
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A recent report aggregating RhythmOne campaign data showed that advertisers who used influencer marketing campaigns in 2017 saw $12.30 in earned media value for every dollar spent.

News & Analysis

Customers Who Hop Onto Digital Trends Earliest Less Engaged With Advertisements

by Kate Talerico Share this  
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Marketers look to trendsetters as “influencers,” but can the influencer be influenced herself? A study recently published in the journal “Marketing Science” suggests that, in fact, early propagators of trends tend to respond less to advertising than latecomers.

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