Europe’s adsquare Unlocks More Data in New ‘Marketplace’ for Hyper-Contextual Advertising

For brands and retailers, it’s evident that the battle to win customers will be fought with data — lots of it. But more data could also be too much of a good thing. A new self-service offering from Berlin-based adsquare aims to help advertisers “navigate the data deluge.”

Street Fight Daily: Capital One Acquires Bundle, JRC Signs Purchase Agreement

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Capital One Acquires Bundle, A Data-Driven Local Business Directory (TechCrunch)… Journal Register Company, Hedge Fund Sign Purchase Agreement  (Poynter)… What Do LivingSocial and Groupon’s Woes Tell Us about Consumer Interest in Deals? (Screenwerk)…

5 Tools for Outsourcing Hyperlocal Ad Management & Sales

Companies that provide publishers with ad sales support and management tools have become a happy medium for publications that can’t afford to employ full-time reps and aren’t quite satisfied with the low rates they earn from advertising networks alone. Here are five tools that publishers can use to outsource some or all of the advertising operations…

5 Tools Hyperlocal Publishers Can Use to Improve Online Ad Sales

Salespeople from hyperlocal publications are increasingly turning to turnkey ad platforms in an effort to simplify the process of selling and creating display ads for small business owners. Here are five platforms that publishers are using to streamline the sales process when working with small business advertisers.

Case Study: Park District Picks Patch and Sees 25% Growth

At the Downers Grove Park District in Downers Grove, Illinois, (pop. 48,724) Brandi Beckley decides which channels to use to draw residents to events. She has relied heavily on hyperlocal sites like Patch, TribLocal, and MySuburbanLife because of the targeted audiences that these publications provide…