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News & Analysis

Openings and New Hires at Arrivalist, Lotame, Get Five Stars

July 6, 2018July 7, 2018 by Geoff Michener

Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and openings at Yelp, Hootsuite, and dataxu.

News & Analysis

5 Geo-Location Tools for Social Media Posts

October 28, 2014October 28, 2014 by Stephanie Miles

As social media usage takes off among SMBs, geo-location is an increasingly relevant topic. When businesses listen primarily to the opinions of consumers in their direct marketing areas, they’re better able to streamline their listening strategies and optimize their social media marketing programs. Here are five tools that businesses can use to geo-target their social media strategies…

News & Analysis

6 Ways SMBs Can Turn Social Media Fans Into Actual Customers

April 19, 2013April 18, 2013 by Stephanie Miles

Although 36% of SMBs have said acquiring and engaging new customers was their primary goal in using social media, according to a recent survey, only 39% said they were seeing ROI from their online activities. In an effort to solve the mystery and find out how merchants can turn online followers into customers, we consulted with the experts…

News & Analysis

6 Social Media Tools for Hyperlocal Publishers

September 17, 2012September 16, 2012 by Stephanie Miles

For a hyperlocal news publication to be successful, its editors have to do more than break news and tell fascinating stories. Using social media to promote great content and interact with local community readers is key. Here are six social media marketing tools that hyperlocal publishers can use to improve reader engagement…

News & Analysis

7 Social Media Strategies for Small Business Owners

June 25, 2012June 24, 2012 by Stephanie Miles

Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase brand recognition and awareness, and yet fewer than 20% of SMBs currently have websites that link to popular social media networks. Here are seven tips from experts in the social media marketing industry about how business owners can take advantage of the social media tools available today…