Homestyle Dining | Street Fight

Case Study: Restaurant Chain Uses Mobile Promotions to Reach Millennials

Stephanie Miles

Case Study: Restaurant Chain Uses Mobile Promotions to Reach Millennials

Homestyle Dining Chief Marketing Officer Jon Rice knew that implementing a sweepstakes program across all of his company’s 142 Bonanza and Ponderosa steakhouse franchises would be a logistical challenge. So he opted to partner with Front Flip, a mobile engagement and loyalty platform, to generate excitement, boost engagement, and gain more insight about his guests…