5 Keys to Small Business Success in 2016

It’s no longer enough to just have a Facebook page or a website that’s optimized for mobile. To stand out in an increasingly competitive marketplace in 2016, local merchants will need to dig in and start using hyperlocal technology to its full potential.

Case Study: NJ Gym Uses Loyalty Program to Increase Sales from Existing Members

When consumers commit to joining a gym and paying a fixed rate each month, they’re indirectly confirming their loyalty to the business. But after years of working with clients at Gold’s Gym of Jersey City, sales manager Mauricio Calmet noticed that a secondary loyalty market exists, one that’s rarely tapped by businesses once they’ve signed customers up for yearlong contracts or memberships.

Street Fight Daily: HomeAdvisor Expands to New Cities, Airbnb Confirms Rumored $1.5B Round

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… HomeAdvisor Expands, Takes On Angie’s List in Search for Ambitious Employees (Denver Business Journal)… Airbnb Just Confirmed a Massive $1.5 Billion Round That Makes It the Third-Highest Valued Startup in the World (Business Insider)… Yahoo: Be Careful Playing in Traffic (Wall Street Journal)…