Case Study: The Difficulty of Turning Coupon Buyers Into Customers
Brooke Randazzo Eggert, the owner of r3mg, a creative boutique that specializes in photography and invitation design in Oak Park, Ill., has experienced the highs and lows of hyperlocal marketing. She tells Street Fight that she’s had more success gaining loyal, local customers by advertising on community news sites and blogs than by running group coupons on sites like Mamapedia and Gleeday…