Digital Advertisers Look to Connected Cars to Push Industry Forward

As the industry continues to evolve, Geopath’s Kym Frank predicts that two-way communication between cars and advertisers will become even more commonplace and OOH strategies that involve connected vehicle data will be the norm among major brand advertisers.

“The car itself can communicate with digital displays to trigger optimal creative, and the billboard can communicate with the dash to trigger in-app ads,” Frank says. “We are at the very beginning of seeing what is possible and measuring those impacts.”

Digital Transformation of Outdoor Attracting New Advertisers

Geopath President Kym Frank says the money that outdoor advertising industry put towards digital has reinvigorated the market by becoming more interactive and targeted. Meanwhile, the opportunity to measure the reach and effectiveness of outdoor has brought new relevance to the medium.

Geopath Taps Tech from Citilabs for Audience Location Measurement

Nonprofit organization Geopath, previously known as the Traffic Audit Bureau for Media Measurement, has announced it will use software from Citilabs to power an audience location measurement solution for out-of-home advertisers.

Street Fight Daily: Facebook Brings Stories to Flagship App, Voice Assistant Adoption Climbs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Brings Stories to Its Flagship App… Voice Assistants Now Reach 12% of U.S. Households… Payment Company Square Launches in the UK…