Digital Transformation of Outdoor Attracting New Advertisers

Geopath President Kym Frank says the money that outdoor advertising industry put towards digital has reinvigorated the market by becoming more interactive and targeted. Meanwhile, the opportunity to measure the reach and effectiveness of outdoor has brought new relevance to the medium.

Geopath Taps Tech from Citilabs for Audience Location Measurement

Nonprofit organization Geopath, previously known as the Traffic Audit Bureau for Media Measurement, has announced it will use software from Citilabs to power an audience location measurement solution for out-of-home advertisers.

Street Fight Daily: Facebook Brings Stories to Flagship App, Voice Assistant Adoption Climbs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Brings Stories to Its Flagship App… Voice Assistants Now Reach 12% of U.S. Households… Payment Company Square Launches in the UK…