Street Fight Daily: 08.31.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
“The golden age of daily deals, led by the unprecedented growth of Groupon, seems to be coming to its end,” writes Ben Parr. “That’s not to say daily deals won’t be sticking around for a long time — clearly there is a business in it — but when two major players withdraw from the space and its biggest player experiences a 50% traffic decline, it’s a clear sign that the daily deals market is no longer in its heyday.” (Mashable)…
A little over a year after Gannett and Yahoo teamed up on local ads sales primarily for the publisher’s 81 community newspapers, the two are extending their partnership to include all of Gannett’s 19 local TV stations. (PaidContent)…
Street Fight Daily: 05.12.11
Murphy USA, a gas station chain with 1,000 locations situated in the parking lots of Walmart and Sam’s Club stores, announced Wednesday that it’s offering $2 off a $20 purchase of gas with a Foursquare checkin. (Mashable)…
Gannett Co. is in the process of launching dozens of hyperlocal Web sites in 10 different markets, in a bold and risky initiative. DataSphere handles ad sales for Gannett’s hyperlocal sites, which are viewed as a growth medium because they provide smaller local businesses with an affordable, highly targeted ad platform. (NetNewsCheck)…
Yelp’s international sites have been growing like crazy, with non-U.S. traffic doubling in the past year….
Street Fight Daily: 04.19.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…
Groupon is buying Pelago, maker of local discovery app Whrrl, in a bid to improve its ability to bring together consumers and local discount offers. This could also mean a broader direction for Groupon as it looks to expand beyond daily deals to more mobile and personalized discounts. (GigaOm)…
LocalResponse is a “social advertising platform” that lets small businesses sift through the stream of public check-in and review data to see who their most loyal customers are, and send them coupons and messages on Twitter. (NYT/Bits)…
Foursquare has added a feature that will bring some context to your historical check-ins. Now, when users look back at their check-ins, they won’t see only their pictures, but also pictures taken by friends who were also checked in at the event. (ReadWriteWeb)…
Gannett Casts About in Local, Expands ‘Deal Chicken’
Why did the chicken cross the road? Apparently, deals were on the other side. Gannett is an enormous company with over 50,000 employees managing scores of properties that include hundreds of national and local Web sites, print publications, marketing consultancies, a careers site, not to mention a little thing called USA Today. It’s the typical corporate megalith trying to hold onto customers from the old world as they lurch headlong toward the future, simultaneously ramping up some divisions while laying off hundreds elsewhere…