FrontFlip | Street Fight

Street Fight Daily: Google Introduces Offline Metric, McDonald’s Tests Loyalty Program

The Editors

Street Fight Daily: Google Introduces Offline Metric, McDonald’s Tests Loyalty Program

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle Introduces Cross-Device and Offline Conversion Tracking (Screenwerk)… McDonald’s Stores Trying Loyalty Program (Bloomberg)… Facebook Says Its Mobile App Ads Work, So It’s Making More of Them (GigaOm)…

PODCAST: This Week in Location-Based Marketing — Locationary

Asif Khan

PODCAST: This Week in Location-Based Marketing — Locationary

In this week’s episode, hosts Rob Woodbridge and Asif Khan bring you stories on Listia and FrontFlip; a deep dive into what Facebook Graph Search means to location; and Rob’s latest obsession app called Moves. Plus special guest Grant Ritchie, founder and CEO of Locationary, and our resource of the week from Forrester…