News & Analysis

Street Fight Daily: Google Introduces Offline Metric, McDonald’s Tests Loyalty Program

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A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google Introduces Cross-Device and Offline Conversion Tracking (Screenwerk)… McDonald’s Stores Trying Loyalty Program (Bloomberg)… Facebook Says Its Mobile App Ads Work, So It’s Making More of Them (GigaOm)…

News & Analysis

PODCAST: This Week in Location-Based Marketing — Locationary

by Asif Khan Share this  
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In this week’s episode, hosts Rob Woodbridge and Asif Khan bring you stories on Listia and FrontFlip; a deep dive into what Facebook Graph Search means to location; and Rob’s latest obsession app called Moves. Plus special guest Grant Ritchie, founder and CEO of Locationary, and our resource of the week from Forrester…

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