Front Flip | Street Fight

Case Study: Restaurant Chain Uses Mobile Promotions to Reach Millennials

Stephanie Miles

Case Study: Restaurant Chain Uses Mobile Promotions to Reach Millennials

Homestyle Dining Chief Marketing Officer Jon Rice knew that implementing a sweepstakes program across all of his company’s 142 Bonanza and Ponderosa steakhouse franchises would be a logistical challenge. So he opted to partner with Front Flip, a mobile engagement and loyalty platform, to generate excitement, boost engagement, and gain more insight about his guests…

Case Study: KBP Foods Uses Loyalty App to Reach Millennials

Stephanie Miles

Case Study: KBP Foods Uses Loyalty App to Reach Millennials

Customers between the ages of 18 and 34 are eating out less than they were five years ago, which is a major problem for executives like Anthony Gianino. The senior director of marketing at KBP Foods is trying everything in the book — including text message marketing, local print ads, and mobile loyalty apps — to reach his target demographic…

Case Study: Restaurant Chain Uses Mobile Program to Target Nearby Customers

Stephanie Miles

Case Study: Restaurant Chain Uses Mobile Program to Target Nearby Customers

At 54th Street Grill & Bar, a regional chain with 19 locations in Missouri, Kansas, Illinois, and Texas, marketing director Kelly Reid used a mobile loyalty platform called Front Flip to send discounted offers to consumers who’d visited businesses within a five-mile-radius of any 54th Street locations without checking-in at one of her restaurants, and had managers ask those customers why they hadn’t come in before. Here’s more about what she learned….