Spa Facial

Case Study: Rhode Island Spa Looks to Automate Repetitive Marketing Tasks

When Alayne White first started using an online booking portal at her eponymous Rhode Island spa, her goal was to get just 10% of clients to book online. Eight years later, she’s inching closer to the 50% threshold, as nearly half of her clients are booking their appointments through desktop and mobile devices.

Booker Acquires Frederick, Expands Marketing Automation for Service Businesses

The two companies had an existing partnership in place, and Booker has already rolled out Frederick’s marketing services to 200 of its existing customers. Following the deal, Frederick will retain its brand and will continue integrations with other business management systems.

Street Fight Daily: Verizon Fined By FCC for Tracking Consumers, Will Google+ Be Resurrected?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FCC Drops the Hammer on Verizon Over ‘Supercookie’ Usage (The Next Web)… Founder of 4chan Joins Google, Presumably to Work on Google+ (Ars Technica)… Facebook’s Trojan Horse Commerce Strategy (Recode)…