food truck

How Food Trucks Can Leverage Location Data to Optimize Sales

“Food truck owners can increase sales with more accurate projection models that leverage location data from both traditional sources, like census and point of interest datasets, [coupled] with new streams, like transactional and foot traffic data,” explains Santiago Giraldo, an urban scientist at CARTO.

Street Fight Daily: Apple’s Beacon Project, Why Food Trucks Won

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFood-Truck Tacos Come Courtesy of Twitter and the iPhone, Economists Say (Wall Street Journal)… Here’s A New Look At Apple’s Own iBeacon (GigaOm)… The ‘On-Demand Economy’ Is Reshaping Companies And Careers (Economist)…