food truck

How Food Trucks Can Leverage Location Data to Optimize Sales

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“Food truck owners can increase sales with more accurate projection models that leverage location data from both traditional sources, like census and point of interest datasets, [coupled] with new streams, like transactional and foot traffic data,” explains Santiago Giraldo, an urban scientist at CARTO.

Street Fight Daily: Apple’s Beacon Project, Why Food Trucks Won

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFood-Truck Tacos Come Courtesy of Twitter and the iPhone, Economists Say (Wall Street Journal)… Here’s A New Look At Apple’s Own iBeacon (GigaOm)… The ‘On-Demand Economy’ Is Reshaping Companies And Careers (Economist)…