8 Strategies for Selling Cloud-Based POS Systems to SMBs

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Cloud-based point-of-sale systems are an easy sell for vendors working with small businesses without existing mechanisms in place for handling transactions, but getting an established merchant who has already invested thousands of dollars in a legacy POS system to consider making the switch to mobile is a trickier proposition. So what is the secret to onboarding more merchants, including those who already have hardware POS systems in place? To find out, we spoke with several experts from the mPOS industry…

Street Fight Staff and Friends Predict 2013’s Top Stories

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Last week, some top hyperlocal luminaries weighed in with their predictions for what we can expect to see in the coming year. Today we’ve asked Street Fight staffers and a few friends who regularly contribute to the site to submit their prognostications for what is to come in the realm of location-based services, local search, daily deals, and hyperlocal content…

7 Social Media Strategies for Small Business Owners

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Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase brand recognition and awareness, and yet fewer than 20% of SMBs currently have websites that link to popular social media networks. Here are seven tips from experts in the social media marketing industry about how business owners can take advantage of the social media tools available today…

Can Local Publishers Successfully Charge for Online?

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The key for small-to-medium-sized legacy publishers online is keeping it local. The New York Times has unmatched quality, The Wall Street Journal has unmatched business insight and analysis, and the Concord Monitors and The Tulsa Worlds of the industry must have unmatched local content. If so, newspaper paywalls, at least in the short term, might be more than just a “Band-Aid on a bullet wound.”

Will Facebook’s New Offers Product Appeal to Merchants?

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“Facebook will not be all things to all people, and I think local is so hard to pull off really well that just a huge reach alone won’t solve the problem. They’ll get beat by more focused local players,” said Scoutmob co-founder Michael Tavani…

Street Fight Staff and Friends Predict 2012’s Top Stories

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Earlier this week, some top hyperlocal luminaries weighed in with their predictions for what we can expect to see in the coming year. Today we’ve asked Street Fight’s writers and editors — as well as a few friends who regularly cover hyperlocal media— to submit their own prognostications…