Retailers Wooing Holiday Shoppers Try AI On for Size

What if e-commerce retailers could use technology to replicate the role of the in-store sales associate, providing people at home with the type of personal attention that really drives sales?

Technology vendors are working feverishly to make that a reality. Using artificial intelligence and voice assistants, like Amazon’s Alexa, Google Home, and Siri, online retailers are beginning to imagine a world where shoppers can ask their voice companions for recommendations on product fit or gift suggestions in specific price ranges. There may even be a time, not too far in the future, when shoppers can get personal feedback during try-ons inside their own closets, thanks to “smart” mirrors and other virtual reality technology.

Grocers Use AI, Voice Tech to Manage ‘Black Wednesday’ Crowds

Beyond managing the Black Wednesday chaos with extra staffers and longer hours, a growing number of supermarkets are using technology to improve the shopping experience and turn rushed shoppers in loyal customers who will return again once the holidays are through.