6 Hyperlocal Platforms That Transform Social Media Into Data

The sheer volume of messages being posted across social networks like Twitter, Facebook, and Instagram can be overwhelming for marketers. Here are six examples of hyperlocal platforms with location-specific features that businesses can use to turn social media postings into actionable data…

LBMA Podcast: Discovery Navigation, Digital Hacking in Real Life

On the show: Earshot and DoubleDutch raise money; Apple patents a car locator; Lay’s partners with Uber for Uber Picnic; Vemory app launches; Stylebored pays cash for referrals; Omote‚Äôs living makeup; Netflix changes room color based on the movie…

LBMA Podcast: Vodka-Powered Smoke Signals

On the show: Strongbow embeds RFID chips in bottle caps; Moto X gives print a dose of interactivity; Tata taps your smartphone for usage-based insurance. The app of the week is Openbay; the resource of the week deciphers why customer service is more important than advertising. Special guest is David Rush, founder of Earshot.