6 Hyperlocal Platforms That Transform Social Media Into Data

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The sheer volume of messages being posted across social networks like Twitter, Facebook, and Instagram can be overwhelming for marketers. Here are six examples of hyperlocal platforms with location-specific features that businesses can use to turn social media postings into actionable data…

LBMA Podcast: Discovery Navigation, Digital Hacking in Real Life

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On the show: Earshot and DoubleDutch raise money; Apple patents a car locator; Lay’s partners with Uber for Uber Picnic; Vemory app launches; Stylebored pays cash for referrals; Omote’s living makeup; Netflix changes room color based on the movie…

LBMA Podcast: Vodka-Powered Smoke Signals

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On the show: Strongbow embeds RFID chips in bottle caps; Moto X gives print a dose of interactivity; Tata taps your smartphone for usage-based insurance. The app of the week is Openbay; the resource of the week deciphers why customer service is more important than advertising. Special guest is David Rush, founder of Earshot.