What Makes for a Great Demand Side Platform?

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I spoke with Jon Schulz, CMO of the DSP Viant, to answer precisely this question. That is, what makes for a great DSP? What do clients want from DSPs? What are the space’s major outstanding problems? And where are DSPs heading?

AUDIENCEX Rolls Out DSP Access for Mid-Market Brands

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With Admatx, small and mid-size businesses, and middle-market performance brands and agencies, will have access to enterprise-level DSP technology through a self-serve platform, without the constraints of monthly spend minimums. The platform is a strategic complement to AUDIENCEX’s core managed-service offering, providing an enterprise-level tool to drive performance at lower prices than what most category leaders and Fortune 5000 firms are currently paying.

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Why You Should Be Using a Demand-Side Platform for Location Advertising

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Advertising in 2020 is about the use of precision data, iterative learning, and the ability to be everywhere to a niche group of users. 

A key element of success for many advertising agencies, and their clients, is the deployment of a demand-side platform. In this article, we’ll talk about what they are, how they are integral for location-dependent advertisers, and how you can access them.

6 Ways To Use Hyperlocal Data To Rebuild in the Covid-19 Economy

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Location is a prime indicator of our interests, purchase habits, and daily behaviors. Where we go defines who we are, and in the Covid-19 world, location continues to tell that story, even if the story has changed for many of us as we practice social distancing.

Marketers continue to command vast data sets for campaign targeting. Here are six data sets, powered by location behaviors, that marketers can use to build awareness, generate leads, and drive sales.

Street Fight Daily: A Test for Voice Search Readiness, Putting the Video Ad Boom into Numbers

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Synup Test Measures Voice Search Readiness for Brands… Video Swells to 25% of Digital US Ad Spend… TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers…