dick o'hare | Street Fight

Street Fight Daily: Square Beefs Up Register, LivingSocial Hacked

The Editors

Street Fight Daily: Square Beefs Up Register, LivingSocial Hacked

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square Beefs Up Its Register for Restaurants (AllThingsD)… LivingSocial Hack Exposes Data for 50 Million Customers (New York Times)… Life360, A Family Networking App With More Users Than Foursquare, Is Now Headed For Cars, Smart Home Systems (TechCrunch)…

5 Network Models for Serving Up Hyperlocal Advertising

Isa Jones

5 Network Models for Serving Up Hyperlocal Advertising

Hyperlocal publishers have no shortage of ad networks to choose from. Street Fight looked at five of them to get a sense of the offerings available and to get a discussion going about what to look for in a hyperlocal ad network and what publishers and small businesses can expect…

Hyperlocal Ad Marketplace Local Yokel Media Launches

David Hirschman

Hyperlocal Ad Marketplace Local Yokel Media Launches

Digital media vet Dick O’Hare has announced the launch of Local Yokel Media, an ad network that claims to be the “first hyperlocal online ad marketplace specializing in monetizing hyperlocal ad impressions.” The company’s technology allows local and national advertisers to target online audiences via aggregated inventory on hyperlocal news and information sites…

How a ‘Geo-Contextual’ Ad Campaign Produces Results

Dick O'Hare

How a ‘Geo-Contextual’ Ad Campaign Produces Results

Hyperlocal has become one of the most intriguing new ideas for retailers and national brands looking to reach specific markets. Some people ask what the difference is between “local” and “hyperlocal” from a media perspective. I think the difference is clear. Traditionally, “local” media has meant DMA or metro level content such as major metro newspaper Web sites. But they could cover a pretty vast geography. Conversely, “hyperlocal” means granular, community-based or zip-code-level content…