Street Culture: Sitter.me CEO on Owning Mistakes and Terrible-but-Fun Team Building

“How we view mistakes is you admit it, you learn very quickly, and then turn it around,” says Sitter.me CEO and co-founder Kristen Stiles. After quoting a client a wrong price, Stiles owned up to the error, and the company develop a new procedure to ensure similar stakes would not be made again.

Street Culture: Choozle’s Culture Attracts a New CTO and a New Dialogue

Getting rid of job titles and helping people detach from job titles are two of the biggest challenges around refocusing a company on its culture and its values, CTO John Schnipkoweit says. At Choozle, the culture is focused around the product it is creating, and allowing that product to drive the company.

Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

“Look at Amazon versus Walmart,” says GGV Capital’s Hans Tung.. “Amazon innovated much faster than Walmart. The way they approach things to make things happen fast, iterate, make changes, do a quick test, change again, test again, change again – that kind of speed is what we look for.”

Tech and Brand Partnerships Point to a New Future of Mobile Shopping

In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder Button, maintaining that U.S. commerce is not yet primed for purchase — but it’s getting there.

LiveRamp Advances Data Identity Resolution in a Safe Place

The company’s data store is only two years old, but it hosts more than 100,000 segments with content from 120 data providers. The term “identity resolution” refers to how LiveRamp matches user data points such as ages, genders, locations, incomes, marital statuses, and other information to get a detailed consumer picture.

At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver this week.

Street Culture: Signpost on Being a Scrappy Startup

When you’re fast-growing startup company, the most important thing is hiring the right people. That means people who can do the job, and also, in some cases, people who are willing to build desks, said Justin Donnarumma, director of sales at Signpost, a marketing automation technology company that launched in 2010. “That’s the kind of scrappiness we look for in new hires.”