Data Accuracy | Street Fight

Data is Technology’s Currency: Increase Its Value by Maintaining Accuracy

Gil Larsen

Data is Technology’s Currency: Increase Its Value by Maintaining Accuracy

By defining their organizations’ definition of “accuracy,” allocating marketing resources to external solution providers that can provide unique data sets pulled from mobile phones, and ensuring all data is as up to date as possible via location-based approaches, marketers will begin to see an improvement in the quality and transparency of the data they purchase.

Emodo Supply Offers First Carrier-Verified Data for Programmatic Advertising

Anna Kramer

Emodo Supply Offers First Carrier-Verified Data for Programmatic Advertising

In what the company is touting as a breakthrough for the programmatic advertising industry, a new service will use carrier data to verify the accuracy of mobile data at the supply level. Called Emodo Supply, the product will be offered by telecom giant Ericsson’s mobile advertising platform in partnership with programmatic trading company Axonix.