Cumberland Farms | Street Fight

Case Study: Cumberland Farms Partners With PayPal on Mobile App

Stephanie Miles

Case Study: Cumberland Farms Partners With PayPal on Mobile App

In April 2012, Cumberland Farms teamed up with PayPal to launch a mobile payment application, which allows customers to pay for gas through their smartphones. In the 11 months since the app debuted, repeat usage statistics have been in the 88th percentile, a metric senior brand strategy manager Kate Ngo says shows how convenient a mobile payment platform can be…