Digital Currency

5 Cryptocurrency Payment Gateways for Multi-Location Retailers

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In order to turn crypto payment plans into reality, retailers are relying on payment gateways that process digital currencies and convert crypto coins into fiat money, or government-issued currency.

NFT

How Restaurant Chains Are Using NFTs in 2022

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What was once an approach used primarily by fashion brands, like Gucci, Adidas, and Louis Vuitton, is now being adapted for the restaurant industry. Fast food giants like McDonald’s are using NFTs to energize their social media followers, while other restaurant chains are allowing investors to use NFTs to buy shares in brand franchise fees and adding virtual ordering and online delivery to their metaverse presence.

Digital Currency

More Brands Are Rewarding Customers with Digital Currency. Here’s Why

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Permission.io CEO Charlie Silver sees blockchain technology as one of the best mechanisms for issuing digital rewards in the form of cryptocurrency, and he says the ability to issue a desirable reward is essential for those brands that want to succeed in the next era of permission-based digital advertising.

LBMA Vidcast: Facebook’s Libra, Carrefour Tests Facial Recognition

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On this week’s Location-Based Marketing Association podcast: Facebook’s Libra cryptocurrency, L.L. Bean and Uber for Backyard Campsite, Carrefour tests facial recognition, 7Eleven delivers Cheetos AR experience, Kyruus + Brandify partner, PromoRepublic raises 2 million Euros.