Digital Currency

More Brands Are Rewarding Customers with Digital Currency. Here’s Why

Permission.io CEO Charlie Silver sees blockchain technology as one of the best mechanisms for issuing digital rewards in the form of cryptocurrency, and he says the ability to issue a desirable reward is essential for those brands that want to succeed in the next era of permission-based digital advertising.

LBMA Vidcast: Facebook’s Libra, Carrefour Tests Facial Recognition

On this week’s Location-Based Marketing Association podcast: Facebook’s Libra cryptocurrency, L.L. Bean and Uber for Backyard Campsite, Carrefour tests facial recognition, 7Eleven delivers Cheetos AR experience, Kyruus + Brandify partner, PromoRepublic raises 2 million Euros.