TikTok and iHeartMedia Bring Social Discovery to Audio
TikTok is expanding beyond short-form video and into the audio world with the launch of TikTok Radio, a new collaboration with iHeartMedia that blends trending TikTok music, creator commentary, and viral culture into a broadcast and streaming format. Debuting during SXSW and now available on the iHeartRadio app and dozens of U.S. broadcast stations, the […]
This Hummingbird is Soaring! A Chat With Emily Steele
Influencers, influencers, creators, creators everywhere! “Where is the ROI and long-term benefit?” C-level executives are asking. Founder Emily Steele, is helping to answer that question and will take the stage at Street Fight LIVE 2025 to share the fast-paced success of her business and talk about how the creator economy is evolving, with an emphasis on […]
What’s New at Walmart? A Creator Studio!
We’ve heard of SWAS or “stores within stores” (like Sephora at Kohl’s) and “pickleball within malls.” However, something new and powerful has now emerged for creators, at a Walmart in Tennessee. It’s a fully equipped creator studio where brand influencers, entertainers, and other Instagram-famous personalities and TikTok stars can capture content. Create-It Studios is described […]
The Creator Economy Accelerates
Adobe’s annual Max event is happening this week in LA, its first physical rendition since Covid lockdowns sidelined the event world. Max is all about the creator economy, the emerging crop of individuals and SMBs that create content. This has been Adobe’s target market for two decades. This all manifests in the ever-growing Creative Cloud… […]