What’s New at Walmart? A Creator Studio!
We’ve heard of SWAS or “stores within stores” (like Sephora at Kohl’s) and “pickleball within malls.” However, something new and powerful has now emerged for creators, at a Walmart in Tennessee. It’s a fully equipped creator studio where brand influencers, entertainers, and other Instagram-famous personalities and TikTok stars can capture content. Create-It Studios is described […]



The Creator Economy Accelerates
Adobe’s annual Max event is happening this week in LA, its first physical rendition since Covid lockdowns sidelined the event world. Max is all about the creator economy, the emerging crop of individuals and SMBs that create content. This has been Adobe’s target market for two decades. This all manifests in the ever-growing Creative Cloud… […]