Report: Cookie Depreciation Concern Remains High Among Advertisers
Sixty-percent of publishers say they are concerned about cookie depreciation, but just 24% currently have a solution in place for their cookieless future. Those are just a few of the worrying findings from a new DoubleVerify survey of more than 800 industry professionals from a wide variety of backgrounds, including media buyers and senior decision-makers. […]
Industry Changes Ahead for Marketers: Cookie Deprecation, Dirty Data, and AI
With 2024 here, marketers need to prepare for a few big industry changes. The deprecation of third-party cookies and the death of the traditional customer journey will greatly impact marketing strategies, transforming how businesses engage with their customers. Marketers also must tackle the elephant in the room: dirty data. Accurate, unified data is the vital […]