Hearsay Social VP: Local Dramatically Increases Social Engagement

An estimated 60% of small and medium-sized business use Facebook, and spending by SMB’s on social media is set to increase sevenfold over the next four years. The issue, as far as the hyperlocal space is concerned, is getting national brands to engage locally, and enable them to do it at scale…

Local Quotables: Gary Cowan, Patrick Kitano, Clara Shih and more…

The best words about and around the hyperlocal industry. Don’t dismiss local newspapers’ brand equity with audiences, says Ron Blevins from hyperlocal agency Novus. Datasphere’s Gary Cowan notes that hyperlocal news only exists because of some great software platforms; Jed Kleckner from Delivery.com brings out the environmental benefits of hyperlocal; and the Journal Register’s John […]

Local Quotables: Susan Mernit, Steve Buttry, Jeffrey Kalmikoff, and more

A weekly roundup of thoughts about and around the hyperlocal industry.

Susan Mernit chastises the ONA; a Groupon manager says businesses don’t understand their product; SimpleGeo’s Jeffrey Kalmikoff expresses doubts about Facebook’s new interface; and Hearsay Local’s Clara Shih talks about social networks in the organization. More:

Twitter Local: @PaulCarr, @AndyEllwood, @LizaBarista and more

All the tweets that fit… listening in on the hyperlocal Twitterverse.

This week, Erin Carlon, Andy Ellwood, and Clara Shih point their words at customer experience. Vin Vacanti has some grounding advice for startups. Paul Carr, who made waves this past week with the news of his TechCrunch resignation, makes some thinly veiled barbs. And more…