How Cinnabon Uses Digital Tools to Thrive Despite Declining Foot Traffic

“Everyone’s going to use the buzzwords like omnichannel, but the bottom line is you have to figure out how your brand is going to play in the new world and be accessible to people in the way they want it,” says Joe Guith, president of Cinnabon.

Case Study: MomentFeed Sifts Cinnabon Data to Up Customer Engagement

MomentFeed worked with Cinnabon to merge duplicate venues, adjust inaccurate geo-codes, and update venues with correct addresses and consistent branding. The result? Cinnabon corporate communications manager Rachel Hadley says the company has seen a nearly 700% increase in customer engagement on Foursquare, Facebook, and Twitter over the past eight months…